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Henry Ford Health System launches 'Tough Love' campaign focusing on COVID-19 safety compliance
Detroit-based Henry Ford Health System launched its "Tough Love" campaign Dec. 5, urging Michigan residents to exhibit their toughness and compassion by adhering to COVID-19 safety protocols. -
HHS kicks off $250M campaign to promote COVID-19 vaccine
HHS launched a national ad campaign on YouTube Dec. 4 to promote awareness about COVID-19 vaccines, according to CNN. -
Allegheny Health Network partners with Marvel Comics to celebrate healthcare workers
Pittsburgh-based Allegheny Health Network partnered with Marvel Comics to showcase the dedicated care the health system's nurses have been providing to COVID-19 patients throughout the pandemic, releasing a comic book Dec. 3 titled "The Vitals: True Nurse Stories". -
Walgreens launches data-driven advertising group
Walgreens on Dec. 3 launched the Walgreens Advertising Group, a media group focused on maximizing return on investment by extracting personalized insights from first-party data. -
Some words used to communicate about COVID-19 more effective than others, survey shows
Marketing and communications professionals deploying messaging about the pandemic may be missing the mark with the language they're using, as the American public considers some pandemic-related terms more serious, trustworthy or invasive than others. -
How healthcare marketers can use search data to improve strategy, according to economist
Healthcare marketers can gather insights from search data to help them shape strategy to better reach target audiences, economist Grace Kite, PhD, said in a Nov. 30 article she wrote for Marketing Week. -
9 recently launched healthcare marketing campaigns
Below is a roundup of marketing campaigns launched by hospitals, health systems, healthcare organizations and local governments during November. -
3 healthcare organizations seeking marketing execs
Three healthcare organizations that recently posted job listings seeking marketing executives are listed below. -
Healthcare communicators must promote vaccine for inoculation effort to work: study
Healthcare communication professionals should deploy messaging that encourages vaccine acceptance because the success of the country's vaccination effort hinges on Americans' willingness to be inoculated, according to a study published Nov. 19 in Health Affairs. -
3 ways healthcare organizations are celebrating National Rural Health Day
Nov. 19 marks the tenth annual National Rural Health Day, designated to honor the healthcare professionals who serve the unique needs of the country's rural communities. -
Celebrities join campaign to help families cope with COVID-19 deaths
Westport, Conn.-based nonprofit Experience Camps launched its Talk About Grief campaign on Nov. 19, Children’s Grief Awareness Day, to help children cope with the loss of loved ones who died of COVID-19. -
Experts weigh in on how to communicate to a public weary of pandemic behavioral change
Pandemic fatigue in the U.S. is converging with a massive spike in COVID-19 cases, and policymakers and public health officials are struggling to find messaging strategies that effectively encourage low-transmission behavior among residents. -
University of Toledo Medical Center campaign focuses on role as community servants
The University of Toledo (Ohio) Medical Center's new "Open for You" campaign assures northwest Ohio residents its staff is ready and excited to care for them, according to a Nov. 15 article the teaching hospital wrote for The Toledo Blade. -
2 health system chief marketing officers predict their toughest challenges in 2021
The COVID-19 pandemic threw an unexpected curveball at healthcare marketers. After dramatically shifting their communications strategies during 2020, they are now preparing to develop messaging that encourages patients to stay connected with their health. -
COVID-19 vaccines must be accompanied by public education campaigns, experts say
During the pandemic, Americans have grappled with misinformation, fear, and distrust in federal institutions — all issues that will have to be addressed if the country hopes to achieve widespread inoculation when a COVID-19 vaccine emerges, public relations officials told PRWeek. -
UChicago Medicine marketing lead leaves for new role at Ohio State
William "Skip" Hidlay began a new position as the chief communications and marketing officer at Columbus-based The Ohio State University Wexner Medical Center, he disclosed in a Nov. 9 LinkedIn post. -
Illinois Department of Human Services rolls out COVID-19 prevention campaign focusing on Black community
The Illinois Department of Human Services is launching a series of initiatives to mitigate the spread of COVID-19 among the state's hard-hit Black community, according to Rockford, Ill.,CBS affiliate WIFR. -
LifeScan appoints healthcare marketing veteran as chief marketing officer
Diagnostic and monitoring device manufacturer LifeScan named Lisa Rose as its new chief marketing officer Nov. 5. -
Ascension features patient's song in new campaign
St. Louis-based Ascension rolled out a new marketing campaign titled "Your Care Is Our Calling," which highlights the health system's patient stories and its caregivers' devotion to providing quality care. -
5 healthcare marketers share the motto that guides their messaging strategy
Healthcare marketers often adhere to deeply-held maxims — whether personal or organizationwide — when strategizing communication.
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