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More than one-third of consumers don't have preference for a healthcare brand, report finds
A consumer report from NRC Health that surveyed millions of healthcare consumers found that more than a third of consumers expressed no preference for a healthcare brand compared to independent practitioners in 2020, NRC said. -
Mayo, Cleveland Clinic & more join YouTube's new health content partnerships team
YouTube unveiled a new healthcare initiative Jan. 13 focused on creating credible health content across its platform with collaborators including the Cleveland Clinic, Mayo Clinic and American Public Health Association. -
How ineffective messaging hurt the US vaccine rollout
The country's effort to inoculate front-line healthcare workers and nursing homes residents and staff has gotten off to a slower start than expected, a problem that will only be exacerbated if transparency and clear messaging is not incorporated into the COVID-19 vaccine process, according to a Jan. 7 Bloomberg report report. -
How healthcare workers use Twitter to educate about COVID-19
Throughout the pandemic, some healthcare workers believed that the traditional media and the government's communication about the crisis did not accurately reflect the realities they face — a problem many of them have addressed by tweeting about their experiences, according to a Jan. 6 Politico report. -
7 key trends healthcare marketer should know in 2021
New trends emerging this year in the marketing industry will help healthcare marketers reach their audiences more effectively by strategically addressing their changing lives and needs. -
8 recently launched healthcare marketing campaigns
Below is a roundup of marketing campaigns launched by hospitals, health systems, healthcare organizations and state governments during December. -
18 top healthcare organizations launch video series urging clinicians to get COVID-19 vaccine
The CDC, HHS and National Institute of Allergy and Infectious Diseases are among a group of 18 leading healthcare organizations that partnered with the Ad Council on a new video series campaign targeting healthcare workers for COVID-19 vaccination. -
The rise of 'doctor influencers': 7 things to know about vaccine engagement efforts on social media
While COVID-19 didn't create the idea of physicians who have influence on social media, the pandemic did help "doctor influencers" find an audience as people grappled with understanding the new virus and combating misinformation, according to a Dec. 28 MIT Technology Review report. -
'Don't share your air': 3 California systems launch campaign to discourage holiday gatherings
California health systems are teaming up for a new marketing campaign to discourage travel and gatherings for the holidays. -
'We know more can be done': AMA calls on 6 social media CEOs to combat vaccine misinformation
The American Medical Association sent a letter Dec. 21 to the CEOs of six social media giants, urging them to increase efforts to dispel misinformation and disinformation about the COVID-19 vaccine on their platforms. -
Mount Sinai marketing staffer's vaccination, Instagram photos spark backlash
New York City-based Mount Sinai caught flak this week after a marketing staffer posted Instagram photos of himself receiving the COVID-19 vaccine before some front-line workers, according to a Politico report. -
7 hospitals, healthcare organizations seeking marketing execs
Seven healthcare organizations that recently posted job listings seeking marketing executives are listed below. -
WHO, YouTube launch PSA on fighting COVID-19 fatigue this holiday season
The World Health Organization and YouTube partnered to roll out an animated PSA video encouraging people to maintain COVID-19 safety protocols throughout the holiday season. -
5 healthcare marketing execs share their digital strategy for 2021
As tumultuous 2020 comes to a close, healthcare marketers are looking forward to next year and determining the best ways to reach patients via strategic digital messaging. -
5 healthcare marketing execs share the message they'd like patients to hear as 2020 concludes
The pandemic brought healthcare marketers a host of new responsibilities in 2020, among them communicating reliable information on the novel coronavirus, encouraging COVID-19 safety protocols and assuring patients it's safe to return to routine care. -
7 healthcare leaders share messages, marketing strategies that encourage COVID-19 vaccinations
Facing challenges ranging from misinformation campaigns to public hesitancy, healthcare leaders are sharing the messages they want to spread to encourage COVID-19 vaccination and some of the strategies their organizations are taking for marketing campaigns. -
10 states sue Google, allege digital ad monopoly
An alleged digital advertising agreement between Google and Facebook to curb competition is under scrutiny, according to a CNBC report. -
Jefferson Health 'TikTok doctor' shares social media messaging strategy for COVID-19 vaccine education
As the U.S. kicks off its $250 million mass vaccination campaign, Austin Chiang, MD, chief medical social media officer at Jefferson Health, shared with The New York Times advice for communicating with the public online about COVID-19 vaccine education. -
California launches 'Vaccinate All 58' campaign
California Gov. Gavin Newsom on Dec. 14 launched a statewide campaign aimed at ensuring safe and equitable distribution of COVID-19 vaccines across all 58 counties. -
3 health systems in Connecticut partner for COVID-19 vaccine education
Three of the largest health systems in Connecticut — Yale New Haven Health, Hartford, Conn.-based Trinity Health Of New England and Lagrangeville, N.Y.-based Nuvance Health — teamed up Dec. 9 to educate the state's residents about COVID-19 vaccines.
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