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Healthcare organizations to spend $12B in 2024 on local advertising, report says
Healthcare organizations are projected to spend more than $12 billion in 2024 on local advertising, with hospitals to be among the top spenders, according to a Dec. 8 survey from SalesFuel and BIA Advisory Services. -
Hospitals' latest PR concern: The Netflix documentary
After the $261 million verdict against Johns Hopkins All Children's Hospital, health system public relations departments have a new concern: unwillingly becoming the subject of a streaming service documentary. -
Why hospital names are like iPhone apps, Coca-Cola
Visitors to the hospital on the north end of Aurora, Ill., the state's second-largest city, are greeted by a big green-and-blue sign welcoming them to Amita Health Mercy Medical Center. -
'It is critical to connect the dots': How health system marketing chiefs explain their value
Marketing leaders told Becker's that strong relationships with CEOs and explaining the business value of what they do are crucial to a successful health system. -
M&A surge prompts healthcare rebranding wave
As hospital and health system mergers and acquisitions have seen a substantial resurgence in 2023, organizations have begun rebranding initiatives in order to embrace new identities to match their affiliated partners. -
Illinois' 3rd-largest health system rebrands
Evanston, Ill.-based NorthShore – Edward-Elmhurst Health has a new name. -
Northwell sponsors Carnegie Hall; Michael Dowling joins board
New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City's Carnegie Hall. -
Cleveland Clinic therapy dogs to em-'bark' on international trip
Two members of Cleveland Clinic's care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two will. -
Kansas health system scores naming rights with soccer team
Kansas City-based University of Kansas Health System has entered into a partnership with a professional women's soccer team, the Kansas City Current, and will get naming rights for its training center. -
Illinois health system donates 200 beds to African, Middle Eastern hospitals
Springfield, Ill.-based Hospital Sisters Health System is donating 200 beds to hospitals in Tanzania, Nigeria and Lebanon, local news outlet WCIA reported Nov. 29. -
Hospitals, health systems undergoing rebrands in 2023
In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors. -
Lee Health inks 10-year MLB naming rights deal
Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB's Minnesota Twins. -
10 largest health systems ranked by YouTube subscribers
Renton, Wash.-based Providence has the most YouTube subscribers of the 10 largest health systems in the country. -
Hospital denies social media claims about employee walkout
A West Virginia hospital is rebutting social media claims that employees walked out en masse, WTOV reported Nov. 20. -
Who got a new chief marketing officer in 2023?
Here are five hospitals and health systems that have appointed new chief marketing officers, as reported by Becker's since Jan. 9: -
Hospitals navigate employee political stances
In the intersection of healthcare and politics, a complex and increasingly prevalent phenomenon is emerging — hospitals and health systems taking disciplinary actions, including terminations and reprimands, against employees due to their stances on political issues. -
Johns Hopkins suspends physician for anti-Palestinian tweets
Baltimore-based Johns Hopkins Medicine has placed a physician on leave for anti-Palestinian social media posts, WMAR reported. -
Advocate Health CEO publishes book
Eugene Woods, CEO of Charlotte, N.C.-based Advocate Health, has authored a book detailing the behind-the-scenes workings of running one of America's largest health systems. -
Social media 'lies' scaring patients away from new $600M hospital, officials say
A New York health system held a press conference to address what it called "rumors, misinformation and lies" being spread on social media that is scaring away patients, the Utica (N.Y.) Observer-Dispatch reported. -
Board member donates $5M to Tampa General
Tampa (Fla.) General Hospital received a $5 million donation from TGH board member Blake Casper.
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