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Mark Cuban, Travis Kelce among top 25 healthcare marketing influencers
Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M. -
Atrium Health rebrands 2 hospitals
Charlotte, N.C.-based Atrium Health has rebranded its children's hospitals under a common name. -
Florida health system inks 10-year, $5.4M theater naming deal
A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater. -
MaineHealth to roll out unified brand
Portland-based MaineHealth is rolling out a unified identity for its hospitals and other entities across the health system. -
'Waste of time': Northwell marketing chief slams NYU Langone lawsuit
Northwell Health's marketing leader called trademark infringement allegations from NYU Langone Health "absurd" and a "waste of time" after a judge dismissed the complaint March 1. -
Community Healthcare System rebranding to Powers Health
Munster, Ind.-based Community Healthcare System is changing its name to Powers Health effective July 1. -
Orlando Health brand expands
Bayfront Health St. Petersburg (Fla.) is undergoing a rebrand and will now add Orlando Health's name to its facility. -
Dartmouth defends physician amid TikTok threats
A case of misidentification on social media has led to false accusations of racism against a respected physician at Dartmouth Health, the Lebanon, N.H.-based system said Feb. 24. -
Penn Medicine inks sports partnership
Philadelphia-based Penn Medicine has entered into a multiyear partnership with professional soccer club Philadelphia Union. -
Wisconsin hospital embraces new identity
Darlington, Wis.-based Memorial Hospital of Lafayette County is undergoing a rebrand, which will give the hospital a new name and an updated logo. -
Health system sued over naming rights
A family that donated to the construction of an Ohio hospital is suing the health system for allegedly failing to honor a naming rights deal. -
Intermountain Health inks jersey sponsorship deal
Salt Lake City-based Intermountain Health has inked a deal to have its name on the jerseys of two professional soccer teams -
6 health systems with Super Bowl ads
A local school band and a dog were among the stars of health system Super Bowl commercials that aired during the big game Feb. 11. -
Celebrities tackle hospital price transparency at Super Bowl
Rapper Jelly Roll, country music artist Lainey Wilson and singer-songwriter Valerie June took aim at healthcare price transparency during the Super Bowl, MM+M reported Feb. 9. -
The fates of 2 NYU Langone physicians suspended for social media posts
New York City-based NYU Langone Health suspended two physicians last year for social media comments about the Israel-Hamas war. Since then, their career paths have gone in two vastly different directions, The New York Times reported. -
Atrium Health to pay $1.5M for naming rights
Macon, Ga.-based Atrium Health Navicent is investing $1.5 million for the naming rights to a new outdoor concert venue. -
Top 5 health system brand trends for '24
Health system marketing leaders will be concentrating on such trends as employee engagement and mapping research in 2024, according to branding agency Monigle. -
Mercy Iowa City transitions to new brand
Mercy Iowa City (Iowa) officially transitioned to the University of Iowa Health Care brand, ABC affiliate KCRG reported Jan. 31. -
Hospital name sparks controversy
A new St. Louis-based hospital is sparking controversy after bearing the name of a prominent St. Louis lawyer and equal rights advocate, NBC affiliate KSD reported Jan. 25. -
What Taylor Swift and a health system have in common
It's not just Taylor Swift getting camera time during Kansas City Chiefs playoff games.
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