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Google 'supercharging' search with generative AI
Google has been hinting at big changes to its search engine since April to rival Microsoft-backed ChatGPT. At an investor meeting May 10, the company unveiled the Search Generative Experience. -
Iowa City hospital to rebrand
Mercy Iowa City (Iowa) hospital is undergoing a rebrand as it parts ways with parent company, West Des Moines, Iowa-based MercyOne, The Gazette reported May 10. -
'We never saw Risant Health coming': What leaders are saying about the Kaiser-Geisinger deal
Kaiser Permanente said there was a nearly sixfold increase in social media chatter about value-based care in the week after it unveiled its new company, Risant Health, and first member health system, Danville, Pa.-based Geisinger in late April. -
St. Jude launches video game streaming campaign, aims to surpass $50M raised
Memphis, Tenn.-based St. Jude Children's Research Hospital is launching the Challenge Season of their St. Jude Play Live video game streaming campaign to raise money for the hospital. -
Massachusetts health system rebrands
Attleboro, Mass.-based Sturdy Memorial Hospital and its dozens of medical practices have rebranded as Sturdy Health. -
Intermountain, St. Jude honored for branding, reputation
Two health systems won Superior Achievement in Branding Reputation and Engagement awards May 2 from PRovoke Media. -
Hospitals, health systems undergoing rebranding efforts
These hospitals and health systems that have announced name changes or other rebranding efforts since April 25: -
Los Angeles hospital to be renamed
Los Angeles County Medical Center (LAC+USC) is rebranding as Los Angeles General Medical Center. -
Why NewYork-Presbyterian's marketing chief decided to 'blow up the brand'
Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to "blow up the brand" after arriving at the health system in 2021, Marketing Brew reported. -
'They're Phillie colors': Mets swap NewYork-Presbyterian jersey patch after controversy
The New York Mets have swapped out their jersey patches bearing the name of New York City-based NewYork-Presbyterian after fans criticized the first version for having the colors of a rival team, CBS Sports reported. -
Mayo Clinic's chair of marketing on the inspiration behind the system's new campaigns
Molly Biwer, senior vice president and chair of marketing at Rochester, Minn.-based Mayo Clinic said the health system's new campaign inspiration is drawn from the innovations and technology the system is working on, MM+M reported April 26. -
Why Geisinger will keep its name under the Kaiser deal
Oakland, Calif.-based Kaiser Permanente said it created an entirely new entity and brand for its value-based care organization made up of health systems — with Danville, Pa.-based Geisinger set to be the first member — to give it "the freedom to operate differently." -
Intermountain, Northwell + 4 other systems up for branding awards
Six health systems are up for Superior Achievement in Branding Reputation and Engagement awards from PRovoke Media. -
Kaiser, NBA's Warriors turn former practice facility into youth health, wellness hub
Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA's Golden State Warriors to turn the basketball franchise's former practice facility into a youth enrichment hub, KGO reported. -
From selling razors and shampoo to healthcare: The marketing journey of Trinity Health's Julie Spencer Washington
In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the "consumer is the boss." In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient's name is "Amelia." -
Children's Hospital of San Antonio to undergo rebrand
The Children's Hospital of San Antonio (Texas) is changing its name to Christus Children's. -
Epic, Optum + 8 health systems earn healthcare, IT marketing awards
The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors. -
5 health systems launching new ad campaigns
Marketing and advertising has increasingly become a way for health systems to attract new patients. -
Northwell marketing chief joins Ad Council board
Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council's board of directors. -
How healthcare marketers are evaluated: 4 things to know
The majority of healthcare marketers are judged by how many appointments they help book, according to a new study from data company Actium Health.
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