The Franklin Institute in Philadelphia Launches Expansive Virtual Reality Experience

The Franklin Institute in Philadelphia is transforming the way museums use digital technology to engage audiences with the launch of the most comprehensive, multi-tiered virtual reality initiative of museums worldwide.

The key components of The Franklin Institute's initiative include two museum firsts: the creation of a virtual reality content library loaded with premier science content curated from all over the globe—including the exclusive debut of one of the first 360-degree videos from the bottom of the deep ocean—all housed on the museum's first-ever mobile app; and an innovative virtual reality demonstration and lab space for immersive room-scale VR visitor experiences. This will be paired with mass distribution of thousands of free Google Cardboards to visitors, as well as virtual reality experiences within such iconic exhibits as The Giant Heart, Your Brain, and Space Command, culminating in The Franklin Institute leveraging this expertise to host conferences and workshops to allow for knowledge sharing among museums educators and various audiences.

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