Clinical care excellence and the standard phone call to communicate are no longer enough to retain patients or keep them satisfied, according to a recent survey commissioned by Solutionreach.
The recent consumer research survey interviewed 2,100 patients, representing three generations, about their experiences with healthcare providers.
Here are six key findings from the survey.
- Forty-three percent of millennial patients are likely to switch primary care practices in a few years, compared to 44 percent of Generation X patients and 20 percent of baby boomer patients.
- In the past two to three years, 54 percent of millennial patients switched primary care physicians, compared to 25 percent of baby boomer patients.
- Nineteen percent of millennials reported complete satisfaction with their primary care providers. Thirty-two percent of Generation X patients and 42 percent of baby boomer patients reported being completely satisfied with their primary care providers.
- The survey revealed that across all generations, online options and text reminders to facilitate communication between the patient and the healthcare provider improves retention of patients and increases consumer satisfaction.
- The survey respondents said their "ideal doctor" would use online tools and text messages to increase convenience and spend more time with and connect with patients.
- Fifty-eight percent of baby boomers spend three times more on personal healthcare in the U.S. than the average work-age person. Baby boomers consume the largest portion of healthcare services in the country.
Read the full report here.